Regional tourist brand for sustainable tourism

Project code:CB005.2.23.070
Project call:CB005.2
Priority axis / Specific objective:2.3. Increasing networking for development of sustainable tourism through cross-border cooperation initiatives
Type of project:Soft
Project duration in months:12
Project final contract amount:98627.00 €
Project EU co-financing rate:85.00 %
Project start date:20.12.2019
Project end date:19.12.2020
Project intervention field:094 Protection, development and promotion of public cultural and heritage assets
Project summary:

The project aims at development of regional tourist brand by which the tourist resources, local products and tourist services will be kept and promoted, the specific regional tourist resources will be displayed and promoted and the quality of products and services offered will be guaranteed by means of uniform standards.
The main project activities are organization of Round tables for presentation of the regional tourist brand in Keshan and in Haskovo, information campaign to promote the regional tourist brand - 20 one-day information seminars will be held in Bulgaria and Turkey and pilot certification of 40 objects - 20 objects in Turkey and 20 objects in Bulgaria. Official ceremony of the regional tourist brand - handover of certificates in Keshan will be held.
As a result of the implementation of the project a regional tourist brand will be created. The application of a voluntary certification will facilitate the improvement of quality of the tourist products and services offered in the regions, will promote the regions and will lead to sustainable development of tourism using the natural, historical and cultural heritage of the regions.


Leading partner
Association Envisimo World, Bulgaria
Keshan Chamber Of Commerce And Industry, Turkey