One Destination Two Countries

Project code:CB005.1.22.134
Project call:CB005.1
Priority axis / Specific objective:2.2. Increasing the cross-border tourism potential by developing common destinations
Type of project:Soft
Project duration in months:15
Project final contract amount:57740.97 €
Project EU co-financing rate:85.00 %
Project start date:21.03.2017
Project end date:20.06.2018
Project intervention field:075 Development and promotion of tourism services in or for SMEs
Project summary:

The general objective of the project is to realize the tourism potential in Haskovo, Bulgaria and Uzunkopru, Turkey by encouraging cross-border tourism and increasing international interest in the region.

The project activities iclude development of Joint Marketing Plan for the region,  trainings for Local Planners and Business, Destination marketing trainings for local business. Border tourism advertisement materials will be developed for promotion of the tourism in the region. Five short videos, web tools and mobile applications will be created, issue of catalogue and brochures is envisaged as well. Border tourism marketing campaign will also include social media marketing and International tourism fairs.

The project will contribute to the development of the tourism sector in the region by creating common destinations and a Destination marketing plan for  the cross-border tourism in Turkey and Bulgaria.


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Leading partner
Uzunkopru Chamber of Commerce and Industry
Haskovo Chamber of Commerce and Industry