Joint Initiative for promotion of Bulgaria –Turkey cross-border region as an attractive tourism destination - JOINT TOUR

Project code:CB005.1.22.055
Project call:CB005.1
Priority axis / Specific objective:2.2. Increasing the cross-border tourism potential by developing common destinations
Type of project:Soft
Project duration in months:15
Project final contract amount:106064.85 €
Project EU co-financing rate:85.00 %
Project start date:21.03.2017
Project end date:20.06.2018
Project intervention field:092 Protection, development and promotion of public tourism assets
Project summary:

The project aims at increasing the regional tourism potential by promotion of the cross-border heritage as a joint tourist destination with variety of possibilties for tourism.

Project activities include conducting specialized research on the existing potential, the situation of the tourism sector and the existing restrictions. The survey's results will be used to set up joint integrated tourism packages for the cross-border region and a long-term plan to stimulate and promote the initiatives in the tourism sector. The subsequent activities are aimed at popularization of the regional image and increasing awareness about the destinations in the region among touroperators and tourists. For this purpose it will be provided joint awareness campaigns, including  development and dissemination of promotional materials, delivery and installation of pavilions at tourist information centers in Burgas, Yambol, Haskovo, Edirne and Kirklareli, as well as online promotion of the region through social media and Internet.

The project envisages organization of three promotional tours with the participation of tour operators, stakeholders, journalists, photographers and bloggers to raise awareness about the opportunities for tourism in the cross-border region Bulgaria - Turkey as a tourist destination.
The project implementation will increase the level of joint and integrated approaches to sustaianable tourism development and will create a positive image of the cross-border region of Burgas-Yambol-Haskovo- Kirklareli-Edirne as an attractive tourist desitnation.

Project status: Finished

The project partners have implemented the activities according to the schedule.

The project assists the increasing of the regional tourism potential by promotion of cross-border nature, culture and history as a joint tourist destination with variety of possibilties for tourism. The project contributes to cooperation among different Bulgarian and Turkish stakeholders by signing a common Memorandum, development of joint tourist packages and guidebooks, joint action plan and capacity for development of common destination and tourism products, promotion of the regional image and effective marketing with common brand, logo and slogan of the destination. The project achieves improvement of the access to tourist information for cbc region by installment of 5 kiosks in the 5 districts in the sross-border region. Increasing awareness about the destination and JITP among touroperators, opinion makers, tourists by organisation of common events – round tables, promotional tours, press releasess and social media promotion.

Project website:

Social media presence of the project:





Project products:

A survey about existing tourism resources, products and services based on natural and cultural heritage in the cross-border region is available HERE.





Leading partner
Bourgas Regional Tourist Association
Ministry of Tourism
Kirklareli District Culture and Tourism Directorate