Promotion of The Historic, Cultural And Touristic Treasures of Edirne and Nessebar

Project code:CB005.1.21.128
Project call:CB005.1
Priority axis / Specific objective:2.1. Increasing the touristic attractiveness of the cross-border area through better utilisation of natural, cultural and historical heritage and related infrastructure
Type of project:Investment
Project duration in months:24
Project final contract amount:451837.87 €
Project EU co-financing rate:85.00 %
Project start date:21.03.2017
Project end date:20.03.2019
Project intervention field:095 Development and promotion of public cultural and heritage services
Project summary:

The project aims to provide support for the establish as undisputed tourist destination cities - Edirne in Turkey and Nessebar in Bulgaria  - through the use of innovative methods and technologies for presentation to visitors and thus ensuring the sustainability of the existing tourism potential.

Technologically new multimedia devices for visualization that will contribute to more effective cross-border cultural and tourist exchanges will be delivered and installed within the project. In the town of Edirne, Turkey a system of eight outdoor and 8 indoor kiosk providing information to visitors will be installed at cultural and tourist landmarks of the city. Compatible with the system of kiosk smart application for deternining location and exchange of information for the needs of the tourists will elaborated. In the town of Nessebar, Bulgaria the installation of a "3D mapping" projection system exposing image, sound and light on the fortress walls of the old town will be intstalled. Another project activity is creating an advertising video of the historical, cultural and natural resources of Edirne and Nessebar, which will be distributed through the system of kiosks and  the smart application in Edirne and by broadcasting throuh the "3D mapping" system at the entrance of the old town of Nesebar. The project includes a joint presentation of the two cities as sites of the List of the World Cultural and Natural Heritage of UNESCO. For this purposethe conduction of a large-scale forum in Edirne on the relationship between history and tourism and the responsibility for protecting cultural heritage is planned. Two tourist festivals with  demonstrations of authentic folk performances, traditional cuisine and photoexhibitions of the tourist attractions will be held in Edirne and Nessebar.

The project implementation will contribute to improving the access to the historic and natural sites through the use of modern methods and devices, and increasing the tourist attractiveness of thecross border region with emphasis on the importance of preserving the cultural heritage.

Project status: Finished

The project partners have implemented the activities according to the schedule.

Considering the historical, cultural and touristic values, tourism is one of the most important value adding concepts in our region. Edirne and Nesebar are two cities created this brand value with their tangible and intangible assets and their geographic position. One of our priorities is to keep up with the technological innovations, and use them to increase the tourist visits to our cities due to protect and improve the importance of our cities in tourism concern. We can consider most important touristic visit reasons are getting to know our historical and cultural assets, shopping and enjoying good time here. Because of these reasons, we would like to increase awareness on this issue by hosting a UNESCO Conference in Edirne. Prof Dr. Nevzat İlhan from Turkey and Prof Dr. Mariela Modeva from Bulgaria participated in this conference as speakers. We completed this highly participated conference from 50 attendants from Nesebar Municipality and students from Trakya University. Attendants were informed with the experience of Edirne and Nesebar’s, two cities in UNESCO World Heritage List, in this process. To increase the awareness and participation of local citizens, we hosted 2 Tourism Festivals, one in Edirne and one in Nesebar. These festivals contributed the promotion both of the cities. Prepared promotion materials were distributed to the people of both cities. Hotels in Edirne are one of the locomotives of the tourism. One of the most important needs of these hotels, hosting high amount of tourist whole year, are city map and guidance albums. With this purpose, we printed “Edirne City Map and Photobooks” to distribute these hotels. In the photobook, there are beautiful photographs of cities of Edirne and Nesebar. 8 indoor and 8 outdoor informative KİOSKs are placed in the city center to help tourists to reach necessary information easier and learn more about the cultural and artistic events of the city. Accordingly, we created a website “” . Also, we put IOS and Android phone applications into service. KIOSK, web-site and phone applications are available in Turkish, Bulgarian and English languages. In Nesebar, a 3D projection device was purchased to be used in city walls. With this device, prepared animation films will be reflected on city walls to present a visual show to the tourists. Being a popular touristic destination for a long time with an increasing momentum, the city of Nesebar is prioritising contribution to the cultural heritage by acquiring innovations and using latest technological advancements.

Our project reached its goals with its investments and activities. By putting new Technologies to the service of the local people, it contributed the sustainable improvement of the historical, cultural and touristic resources of the cross border area.

Project website:

Project materials:

Project materials are available HERE.

Project products:

Edirne City Map is available HERE.

Booklet "Edirne and Nessebar Photo Book" is available HERE.

The mobile application "Edirne Visit" in GooglePlay  could be downloaded from the following address: and for IOS in App Store could be installed from the following address

The video clip is available at the following links on the Youtube channel of the Municipality of Nessebar - BG subtitles: and  TR subtitles: and on the YouTube channel of the Programme: and

Presentation from the UNESCO Conference “Interaction between Historical & Cultural Heritage and Tourism” held in Edirne on 28 November 2017, author Prof Dr Nevzat İlhan is available HERE.

Presentation from the UNESCO Conference “Interaction between Historical & Cultural Heritage and Tourism” held in Edirne on 28 November 2017, author M.Modeva is available HERE.


Leading partner
Municipality of Edirne
Municipality of Nessebar